your personality category:



your brand is:

A superhero, unconventional, and adventurous

What your clients feel

You're the hero for your audience! They think of you as a unique, strong, bold brand. They feel your motivation, inspiration, empowerment, and confidence. Your products/services are powerful and ready to change other people's lives.

You overcome any challenges and are proud of your offers.

the rugeddness personality

You are best at:

being an achiever

You portray success through hard work and effort. This is what makes you strong and empowered.

inspiring others

If people never heard of your brand before, after interacting with it, they want your offers!  By being inspiring, motivating, and encouraging in your message, you really stand out!

You may struggle with:

being "too much"

In your brand message, you need to find a good balance between being confident, and not arrogant.

fear of being weak

Sometimes you're scared that if people see you struggle or are

Example of other brands

ruggedness brand example
the ruggedness brand example
the ruggedness brand example
free branding worksheet

What are the next steps?

free branding worksheet

Dive deeper into your brand strategy and download my free branding worksheet.

This worksheet will help you in:

  • establishing clarity in your business,
  • defining who your ideal client,
  • identifying your mission statement and main goals,
  • establishing your strengths and competitors,
  • designing your brand visuals.

Hi there!

Dorota Popa

It's me - a designer and creator of this quiz!

I help women entrepreneurs to build their brand identities and converting websites so they can grow their businesses.

It's so nice to see you here! I hope you've found some more clarity with your brand and you're ready to take the next steps to build your incredible business.

Dorota Popa

ps. I loove americano coffee

ways to

Get started on your brand