{"id":765,"date":"2021-11-10T05:08:53","date_gmt":"2021-11-10T05:08:53","guid":{"rendered":"https:\/\/dorotacreates.com\/?page_id=765"},"modified":"2022-01-27T16:29:07","modified_gmt":"2022-01-27T16:29:07","slug":"brand-personality-ruggedness","status":"publish","type":"page","link":"https:\/\/dorotacreates.com\/brand-personality-ruggedness\/","title":{"rendered":"Brand Personality Ruggedness"},"content":{"rendered":"\n\n\t

your personality category:<\/p>\n\t

the<\/p>\n

\n\t\tRuggedness\n\t<\/h1>\n\t

your brand is:<\/p>\n

\n\t\tA superhero, unconventional, and adventurous\n\t<\/h2>\n

\n\t\tWhat your clients feel\n\t<\/h2>\n\t

You’re the hero for your audience! They think of you as a unique, strong, bold brand. They feel your motivation, inspiration, empowerment, and confidence. Your products\/services are powerful and ready to change other people’s lives.<\/p>\n

You overcome any challenges and are proud of your offers.<\/p>\n\t\t\t\t\"the\n

\n\t\tYou are best at:\n\t<\/h3>\n\t

being an achiever<\/p>\n\t

You portray success through hard work and effort. This is what makes you strong and empowered.<\/p>\n\t

inspiring others<\/p>\n\t

If people never heard of your brand before, after interacting with it, they want your offers!\u00a0 By being inspiring, motivating, and encouraging in your message, you really stand out!<\/p>\n

\n\t\tYou may struggle with:\n\t<\/h3>\n\t

being “too much”<\/p>\n\t

In your brand message, you need to find a good balance between being confident, and not arrogant.<\/p>\n\t

fear of being weak<\/p>\n\t

Sometimes you’re scared that if people see you struggle or are<\/p>\n

\n\t\tExample of other brands\n\t<\/h2>\n\t\t\t\t\"jeep\"\n\t\t\t\t\"ruggedness\n\t\t\t\t\"the\n\t\t\t\t\"the\n

\n\t\tWhat are the next steps?\n\t<\/h2>\n\t

Dive deeper into your brand strategy and download my free branding worksheet.<\/p>\n

This worksheet will help you in:<\/p>\n