{"id":477,"date":"2021-08-05T09:47:51","date_gmt":"2021-08-05T09:47:51","guid":{"rendered":"https:\/\/dorotacreates.com\/?p=477"},"modified":"2021-08-05T10:42:03","modified_gmt":"2021-08-05T10:42:03","slug":"how-to-rebrand-your-business-on-instagram","status":"publish","type":"post","link":"https:\/\/dorotacreates.com\/how-to-rebrand-your-business-on-instagram\/","title":{"rendered":"How To Rebrand Your Business On Instagram?"},"content":{"rendered":"\n<p>As a brand designer I meet a lot of business owners who feel that their brand is ready for a make-over. Normally this is because they have outgrown their current brand, or their business has taken a slightly different direction over the years. However, how do you rebrand yourself on a platform such as Instagram?&nbsp;<\/p>\n\n\n\n<p><strong>Rebranding on Instagram is best done by deciding who your target audience is and what their values are. After that it\u2019s important to have a clear vision and mission for your business. From there on you can create a mood board, design the logo, fonts and colors that fit your target audience. Finally, you implement these elements in your profile, posts and stories on Instagram.&nbsp;<\/strong><\/p>\n\n\n\n<p>However, that certainly doesn\u2019t tell the whole story. In this blog post I\u2019ll take you through the six essentials steps that you\u2019ll need to think about in order to successfully rebrand your business on Instagram. Whether you\u2019re a coach with a small business or you have a complete brand already, all these steps will apply to you. Read on<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Decide Who Your Target Audience Is<\/h2>\n\n\n\n<p><br>Rebranding is all about more effectively connecting with you target audience. Therefore, I suggest you always start off by deciding who your target audience really is and what the best way is to connect with them.&nbsp;<\/p>\n\n\n\n<p>The reason for this is very simple: people want to do business with companies that connect with them on a deep level. If your brand is able to create connection with your target audience on an emotional level then you have rebranded successfully.&nbsp;<\/p>\n\n\n\n<p>Now, since you\u2019re looking to rebrand your business on Instagram there\u2019s a good chance you already now who your target audience is and, more importantly, what attracts them to your brand and what they value in your service.&nbsp;<\/p>\n\n\n\n<p>I encourage you to write down a few things about your target audience that are going to make this branding process a whole lot easier:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Characteristics:<\/strong> female entrepreneurs between the age of 25 \u2013 45 that own a coaching business<\/li><li><strong>Core Values:<\/strong> authenticity, authority, growth<\/li><li><strong>Goals:<\/strong> empower clients to facilitate growth<\/li><\/ul>\n\n\n\n<p>The reason why it\u2019s important to know this is that all this information can help you rebrand more effectively and create a better connection with you target audience.&nbsp;<\/p>\n\n\n\n<p>For example, aspects such as \u2018female\u2019 and \u201925-45 years old\u2019 are going to create different branding choices (e.g. shape, color, logo) than \u2018male\u2019 and \u201865+\u2019 would do.&nbsp;<\/p>\n\n\n\n<p>The same goes for the values and the goals: every chance inspires a different branding choice along the way and helps you establish an emotional connection more effectively. This creates a better brand connection and therefore more or better clientele.\u00a0Think about adjectives that describe your brand and emotions you want your brand to evoke.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-adjectives-3-1024x439.png\" alt=\"\" class=\"wp-image-563\" width=\"-373\" height=\"-160\" srcset=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-adjectives-3-1024x439.png 1024w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-adjectives-3-300x129.png 300w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-adjectives-3-768x329.png 768w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-adjectives-3-1536x658.png 1536w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-adjectives-3-2048x877.png 2048w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-adjectives-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>If you need help with establishing your target audience, your values and vision, <strong><a href=\"https:\/\/dorotacreates.com\/freebie\/\">download my free branding worksheet here.<\/a><\/strong> This will help you do exactly that in 10 minutes!<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Think About What You Want To Achieve<\/h2>\n\n\n\n<p><br>If you want to rebrand your business on Instagram it\u2019s important to continue by going back to the roots of your company. You have to ask yourself questions about what you intend to achieve with your business in the future and how you want to achieve that.&nbsp;<\/p>\n\n\n\n<p>The reason for this is that the goal of branding is to connect with your target audience on an emotional level. A rebrand is only effective if you\u2019re able to connect with your target audience and inspire them. People can only connect with your business and your brand if you have ideals, goals and visions. That\u2019s why this step is so important.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vision<\/h3>\n\n\n\n<p>Since you want to rebrand your business it\u2019s important to make sure your vision is crystal clear. A vision is a short idealistic statement about what you\u2019re trying to achieve with your business in an ideal world. It\u2019s the heart and soul of your business.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t already have a vision this is the time to make one. You do this by figuring out 2-3 core values that you have in your business and combine them with your ideal view of the world if you\u2019re able to reach this goal.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at an example of an impactful brand and their mission statement. Let\u2019s look at All Good Products, a company that produces environmentally friendly body care products:<\/p>\n\n\n\n<p><em>\u201cTo harness the natural powers of the environment\u2019s purest, most elemental ingredients and organic herbs in order to offer natural healing products that are good for people and good for the earth.\u201d<\/em><\/p>\n\n\n\n<p>In this statement you can clearly see some of the core values of the company. What stands out for me are the following: natural, harmony and environmentally friendly.&nbsp;<\/p>\n\n\n\n<p>By taking these core values the business was able to create a statement that not only shows their goals and intentions but is also a guideline for their branding and something for their clients to connect too.&nbsp;<\/p>\n\n\n\n<p>The reason why this is important for branding is because different core values and visions create different brand choices along the way. For example, a brand that has \u2018strong\u2019, \u2018powerful\u2019 and \u2018raw\u2019 as their core values is going to make use of different colors, shapes and logo\u2019s than a brand that has \u2018pure\u2019, \u2018love\u2019 and joy\u2019.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mission<\/h3>\n\n\n\n<p>If a vision is the heart and soul of your business, then a mission is the personality that guides your choices along the way. The difference between a vision and a mission is that a vision is more of an idealistic goal for the future whereas a mission is the statement that describes how you\u2019re going to get there.&nbsp;<\/p>\n\n\n\n<p>It\u2019s more concrete but from a branding perspective still very important. Reason being that elements from your mission statement can affect your branding in a lot of different ways and can be used as inspiration for the rebranding process.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at an example of a mission statement from Futurpreneur, a Canada-based company that aims to stimulate and support young entrepreneurs:<\/p>\n\n\n\n<p><em>\u201cTo provide early-stage financing, mentorship and other resources to help aspiring entrepreneurs age 18-39 launch successful businesses that contribute to sustainable economic development in their communities and for Canada.\u201d<\/em><\/p>\n\n\n\n<p>Not only is does this mission statement provide yourself with direction in your business (making it easier to make decisions) it\u2019s yet another way for your customers to connect with you and your brand (which is the whole goal of rebranding).&nbsp;<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Find Inspiration For Your Rebranding<\/h2>\n\n\n\n<p><br>Once it\u2019s crystal clear for you who your target audience is, what you\u2019re trying to achieve with your business and how you\u2019re going to do that it\u2019s time to get into the \u2018real\u2019 branding process. The preparation you\u2019ve done so far should give you enough ammunition to start collecting inspiration for your rebranding.&nbsp;<\/p>\n\n\n\n<p>The goal of this step is to get a rough idea of what your brand should look like. You do this by collecting examples of other brands which style attracts you. However, let it be clear that inspiration can come from anything, if you find images of interior designs or wallpaper that inspire you feel free to include them!&nbsp;<\/p>\n\n\n\n<p>Also, and this is very important, keep in mind your target audience, vision and mission! There may be certain things that inspire you but may not necessarily attract your target audience. Including that would be a shame given that the whole goal of rebranding is to better connect with your target audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make A Mood Board<\/h3>\n\n\n\n<p>In order for you to collect your inspiration in an ordered fashion I advise you to make a mood board. A mood board helps you collect your inspiration in one place while also limiting the amount of inspiration that you can include (to make sure you don\u2019t spend endless amounts of time here).\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-moodboard-min-1024x797.jpg\" alt=\"\" class=\"wp-image-553\" width=\"568\" height=\"441\" srcset=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-moodboard-min-1024x797.jpg 1024w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-moodboard-min-300x234.jpg 300w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-moodboard-min-768x598.jpg 768w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-moodboard-min.jpg 1500w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/figure><\/div>\n\n\n\n<p>Finding inspiration for you rebranding is the fun part! Personally, I like to use different websites for this. Instagram itself can be a great tool and, since you\u2019re trying to rebrand on this platform, it may be wise to start there.&nbsp;<\/p>\n\n\n\n<p>Other sources of inspiration that I frequently use are Pinterest, Dribbble and different kinds of magazines (fashion and interior design ones are great).&nbsp;<\/p>\n\n\n\n<p>Things that you should keep an eye out for are which colors you think connect best with your target audience, what shapes you feel represent your business best and what fonts appeal to you and your audience the most (this is also very important for the rebranding of your logo which we\u2019ll talk about in a minute).&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Create The Framework<\/h2>\n\n\n\n<p><br>Once you\u2019ve got your inspiration gathered it\u2019s time to start creating the framework of your new brand. Since you\u2019re looking to rebrand on Instagram it\u2019s important to create or pick the following elements: logo, colors, fonts.<\/p>\n\n\n\n<p>Now, let it be clear that there\u2019s no exact way to go about this. A creative process can be messy and there\u2019s a good chance you\u2019ll go back and forth between elements. Personally, I like to start with the logo and work from there.&nbsp;<\/p>\n\n\n\n<p>Furthermore, let it be clear that this process can take a lot of time and that the results can vary greatly based on your creative skills. If you\u2019re a busy business owner or you\u2019re not so sure about your creative abilities, it may be worth getting in touch with a brand designer. I would be more than happy to brainstorm with you about your new brand! <strong><a href=\"http:\/\/www.dorotacreates.com\/services\">Click here for more information about rebranding.<\/a><\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Logo<\/h3>\n\n\n\n<p>I like to start of with the logo because a good logo combines all branding elements and therefore gives a clear direction for the rest of the rebranding. If you\u2019re rebranding there\u2019s a good chance you already have a logo.\u00a0<\/p>\n\n\n\n<p>Now, you can do two things: start from scratch or use existing logo elements to use as inspiration for your rebranding. For example, if you have a specific symbol that\u2019s synonymous with your brand than it may be worth keeping that symbol.&nbsp;<\/p>\n\n\n\n<p>However, do keep in mind that everything you create has to be connected to your target audience, mission and vision. This is something that keeps on coming back over and over again.&nbsp;<\/p>\n\n\n\n<p>From there on, creating a logo is a lot of brainstorming and trying in design tools. Personally, I like to use Adobe Illustrator for this purpose since it provides the most flexibility. However, when you try to go at this alone than Canva can also be a possibility (although it may not allow for the customization you would like).\u00a0<\/p>\n\n\n\n<p>It&#8217;s best to create a few variations of your logo: primary, secondary and a submark. The submark should have the least elements so that it looks great in a small format. This makes this logo variations the most useful on Instagram (e.g. you can add it to every post picture to &#8220;sign it&#8221; and keep your branding consistent.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-logos-1024x750.png\" alt=\"\" class=\"wp-image-568\" width=\"461\" height=\"338\" srcset=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-logos-1024x750.png 1024w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-logos-300x220.png 300w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-logos-768x563.png 768w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-logos-1536x1126.png 1536w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-logos.png 1920w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/figure><\/div>\n\n\n\n<p>This is of course also the step where your mood board will be extremely useful, try different patterns, fonts and arrangements to create a logo that appeals to you and your audience the most. Let me clarify a bit more how to use colors and fonts in this step.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Colors<\/h3>\n\n\n\n<p>Now, colors can make or break your rebranding. As you probably know colors have strong associations with different emotions and it\u2019s probably a good idea to match these colors with the core values of your audience and your business.&nbsp;<\/p>\n\n\n\n<p>For example, a lot of female brands make use of pink because it\u2019s generally considered to be a more feminine color. That\u2019s certainly a color that wouldn\u2019t appeal to a male-oriented audience. The same goes for black, which is generally used for luxury brands whereas light blue would be a strange color for this type of brand.&nbsp;<\/p>\n\n\n\n<p>Below, we\u2019ve created an outline of each color and what they generally reflect:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Black:<\/strong> sophisticated, edgy, luxurious, modern, powerful<br><\/li><li><strong>Brown:<\/strong> old-fashioned, earthy, rugged<br><\/li><li><strong>Dark blue: <\/strong>security, formal, mature, trustworthy, professional<br><\/li><li><strong>Gray:<\/strong> classic, serious, mature, neutral<br><\/li><li><strong>Green:<\/strong> prosperity, growth, nature, stability<br><\/li><li><strong>Light blue:<\/strong> openness, peace, innocence<br><\/li><li><strong>Orange:<\/strong> vitality, friendliness, energetic, playful<br><\/li><li><strong>Pink:<\/strong> innocence, youth, feminine<br><\/li><li><strong>Purple:<\/strong> creativity, luxury, royalty<br><\/li><li><strong>Red:<\/strong> excitement, anger, passion, importance<br><\/li><li><strong>Yellow:<\/strong> happiness, optimism, youth, affordable, attention grabbing<br><\/li><li><strong>White:<\/strong> cleanliness, simplicity, pure, virtue, health<\/li><\/ul>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When choosing your colors, I advise you to pick three different colors to start with. Those are as follows:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Primary color:<\/strong> used for your call-to-action buttons and generally the most attention-grabbing color of them all. All other colors are selected based on how well they go with this color.&nbsp;<br><\/li><li><strong>Secondary color:<\/strong> a color that goes well the primary color and that serves to accentuate it. Can be used as a frame on your Instagram posts or used for complimentary graphic elements.&nbsp;<br><\/li><li><strong>Neutral color:<\/strong> generally, a light color such as light grey, white, beige that\u2019s used as the background in Instagram posts. Supports the other colors but doesn\u2019t attract attention by itself.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"388\" src=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-colors-3-1024x388.jpg\" alt=\"\" class=\"wp-image-543\" srcset=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-colors-3-1024x388.jpg 1024w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-colors-3-300x114.jpg 300w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-colors-3-768x291.jpg 768w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-colors-3-1536x582.jpg 1536w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-colors-3-2048x776.jpg 2048w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-colors-3-scaled.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Once you\u2019ve got your colors all set and done, they are a great branding tool to use in your posts and stories as long as you use them consistently.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-insta-2-1024x702.jpg\" alt=\"\" class=\"wp-image-547\" srcset=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-insta-2-1024x702.jpg 1024w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-insta-2-300x206.jpg 300w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-insta-2-768x526.jpg 768w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-insta-2-1536x1053.jpg 1536w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/project-insta-2.jpg 1850w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fonts<\/h3>\n\n\n\n<p>The final branding element you\u2019ll have to decide upon is the font(s) that you want to use. Again, this is an element that can already come up during the design of your logo or it can be done later if your logo is just a symbol.&nbsp;<\/p>\n\n\n\n<p>On Instagram, these fonts are used when you create your posts and your stories. Please be aware that you can\u2019t upload your own fonts on Instagram (for example for your stories). If you create posts for Instagram you\u2019re best advised to use Canva or Adobe Illustrator and upload your fonts there.&nbsp;<\/p>\n\n\n\n<p>If you pick a font that isn\u2019t supported by Instagram Stories than the best thing you can do is select a font that looks most similar and use these throughout your stories. For the posts you can still use your own font.&nbsp;<\/p>\n\n\n\n<p>When selecting a font it\u2019s once again important that this fits you target audience, vision and mission and the rest of design elements. If you want to select fonts yourself it\u2019s good to know that there are certain font categories you can pick from.&nbsp;<\/p>\n\n\n\n<p>To make your life a little easier we\u2019ve created an outline of the six most popular font categories below together with the \u2018personality\u2019 traits that are normally assigned to these fonts.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Serif fonts:<\/strong> classic, traditional, and trustworthy<br><\/li><li><strong>Sans-serif fonts<\/strong>: modern, clean<br><\/li><li><strong>Slab serif fonts<\/strong>: bold, quirky, and confident<br><\/li><li><strong>Script fonts<\/strong>: elegant and unique<br><\/li><li><strong>Handwritten fonts<\/strong>: informal and artistic<br><\/li><li><strong>Decorative fonts<\/strong>: stylized, distinctive, and dramatic<\/li><\/ul>\n\n\n\n<p>To give your branding even more character you can also opt to use two different fonts in your design (whether that be your logo, post or stories). If you do so I advise you to use fonts from the same category (as listed above). Each category has many, many fonts to chose from and you can play around with this yourself to see what fits your brand best.&nbsp;<\/p>\n\n\n\n<p>While doing this, also decide what\u2019s going to be your \u2018main\u2019 font (the one you use for headers) and your \u2018secondary\u2019 font (the once you use for text and callouts. Having a clear hierarchy is important for consistent branding.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/FONT-COMB-1024x353.png\" alt=\"\" class=\"wp-image-533\" width=\"833\" height=\"286\" srcset=\"https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/FONT-COMB-1024x353.png 1024w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/FONT-COMB-300x103.png 300w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/FONT-COMB-768x265.png 768w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/FONT-COMB-1536x530.png 1536w, https:\/\/dorotacreates.com\/wp-content\/uploads\/2021\/08\/FONT-COMB-2048x706.png 2048w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Announce The Rebranding<\/h2>\n\n\n\n<p><br>Now, before you start rebranding your Instagram account immediately It\u2019s also important to take into account the audience that you already have. If your business doesn\u2019t already have a substantial following, or almost no following at all, then rebranding can be as simple as \u2018just implementing it\u2019.&nbsp;<\/p>\n\n\n\n<p>On the other hand, if your business does have some sort of following it\u2019s important to prepare people for the changes that are about to come. Just like humans, your customers have most likely created a bond with the old brand and changing it without any form of heads-up could be disliked.&nbsp;<\/p>\n\n\n\n<p>You can make this process as long or short as you would like to be. However, in my opinion the easiest way to announce a rebranding is by taking your current customers along for the right.&nbsp;<\/p>\n\n\n\n<p>What I mean with that is that it can be wise to share updates about your rebranding on Instagram while your going along. You could even go as far as asking people with fonts and colors they like best (do give them a few options do).&nbsp;<\/p>\n\n\n\n<p>This will not only prepare people for the changes that are about to come but will also get them emotionally involved in the rebranding. This will not only make them embrace the new brand but become an actual advocate for it because they will feel they\u2019re part of it.&nbsp;<\/p>\n\n\n\n<p>In general, it could be a good idea to start with this process a few weeks in advance or when you feel you have gone through step 1-3 of this blog post and are ready for step 4.&nbsp;<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Change Your Instagram Profile<\/h2>\n\n\n\n<p><br>Once you\u2019ve gone through all the above steps you\u2019ve basically ready to start rebranding. If that day has finally come for you, I advise you to implement the rebrand all at once.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t change your logo first, and then the font a few days later. Just do it all at once and, if you want to bring some attention to your brand (which I\u2019m sure you do) share the heck out of it on Instagram to make it some sort of a \u2018launch\u2019.&nbsp;<\/p>\n\n\n\n<p>Below I\u2019ll walk you through a checklist of what you should change exactly on your Instagram feed (and what you should have ready on the day of your launch).&nbsp;<\/p>\n\n\n\n<ul><li>Profile picture: your new logo should be ready to go. On Instagram this will display as a 110 x 110 px image but I advise you to create the logo in 1000 x 1000 px since this will display the image in higher quality on Instagram itself.<br>&nbsp;<br><\/li><li>Title: Assuming your core business didn\u2019t change a lot you can leave this the same (If you liked what you had written). Make sure that this part of your profile immediately makes clear who\u2019s profile it is (e.g. your brand name) and two to three words of what you do (e.g. natural beauty products, website design etc.)<br><br><\/li><li>Description: this is where your vision and mission come in handy. This is the place where you explain \u2018what\u2019 you do, \u2018how\u2019 you do, and \u2018for who\u2019 you do it. If you have a business that\u2019s very idealistic you can also use this space to go more in the direction of a vision and explain what you want to achieve.&nbsp;<br><br><\/li><li>Posts: Assuming your rebranding is a slight directional change, and not a major overhaul of your target audience and goals, you can opt to leave the posts that you already have on your Instagram account. However, it is smart to have the posts for the upcoming weeks or month planned out already. This makes sure you have enough content already to fully implement your rebranding in the upcoming time period.<br>Furthermore, you can also \u2018plan\u2019 your Instagram feed. By doing this you make sure that all the posts connect (or that your feed shows an occurring pattern in terms of shapes or the colors that are used).&nbsp;<br><br><\/li><li>Stories: The same goes for your stories. You don\u2019t have to plan these out weeks or a month in advance but it\u2019s wise to at least have the rebranded story ready for you launch day.&nbsp;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As a brand designer I meet a lot of business owners who feel that their brand is ready for a make-over. Normally this is because they have outgrown their current brand, or their business has taken a slightly different direction over the years. However, how do you rebrand yourself on a platform such as Instagram?&nbsp;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Rebrand Your Business On Instagram? - Dorota Creates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorotacreates.com\/how-to-rebrand-your-business-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Rebrand Your Business On Instagram? - Dorota Creates\" \/>\n<meta property=\"og:description\" content=\"As a brand designer I meet a lot of business owners who feel that their brand is ready for a make-over. 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