Free Branding Worksheet

FREE Branding Worksheet!

Have you ever wondered how to start building your brand?

This free branding worksheet will help you to define your business, your values, and your strengths. You'll get clarity on who your target audience is, how to reach them, and how to speak to them.

This brand worksheet is for you if:

You need help in defining your ideal client,
You want to find out how to reach your audience,
You stuggle with explaining what you do,
You need help with identifying your strenghts.
You either just starting or you want to level up

What's inside the worksheet?

In this branding worksheet, you'll find 6 editable pdf pages. Each of them focuses on a different aspect of your business. See examples of the pages on the picture and description of each section below.

1. Define your brand

This section will help you to define who you are as a business, what your values are, and what problem you solve. There's nothing more important to get started than establishing clarity in your business. Before you launch your offer and try to find clients, think of the fundaments and a strategy of your brand.

2. Define your audience

Once you've established your values as a business, you want to focus on who you want to serve. Narrowing down your niche is an important part of a branding strategy. After knowing your ideal client profile, you know exactly how to speak to them and most importantly - where to find them!

3. Know your WHY

Now it's time to tell your customers why you started your business and what's your purpose. This section will help you to define your mission statement which is very important in understanding your future goals and what you should focus on.

4. Identify your strengths and competitors

Knowing what sets you apart from your competitors can be a key to your marketing strategy. As our personalities have strengths and weaknesses, our businesses have too. This section will help you to establish them so you can focus and promote what your business is best at.

5. Design your look

This is the last section in this branding worksheet and my absolute favorite as a brand designer! Questions here will help you to define your visuals through the strategy you established previously. You'll focus on emotions you want your brand to exude, what style you want your brand to represent, what colors you think might represent your business, and more.

Frequently Asked Questions

Is this worksheet for new businesses only?

Absolutely not only! There are many businesses that need to refresh their statement or maybe they've never created one. This worksheet will help you to either start or take a step back and increase the value you offer to your clients.

How long does this brand worksheet take to complete?

Depending on your business but this brand worksheet should take you approximately 15 min to 1h to complete.

Why do I need branding?

Your branding is important because it creates a memorable impression on people your brand interacts with - which means - your potential clients! Just from interaction, we want to show clients what to expect from us, and if we're a perfect match for them. You can read more in this article.

Can I edit it directly in PDF?

Yes, this PDF is fully editable which means you can type in the document, check checkboxes, etc.

What if a need more help with my branding?

If you'd like to take the next step and look for a more personalized approach to your brand, I'll be happy to help and discuss it on a call with you. Feel free to apply for a brand identity consultation work with me